The Value Proposition Sprint
Great sales and marketing assets such as product descriptions, landing sites, scorecards and playbooks provide the oil which lubricates your business development engine. Without them it’s impossible to win business.
“We’re great at doing it, but not so great at describing it”
is a common refrain among those who aren’t able to articulate what it is they do. That’s not much use when you have to compete for business through the written word – either through proactive proposals or competitive procurement competitions.
The Value Proposition Sprint is a series of workshops designed to identify, develop and document the sales and marketing assets required for you to stand out and make an impact in the eyes of a prospect.
What does it help you do?
Identifies
your prospects’ requirements and the supporting assets to address them
Unpacks
your mind so that what was once known only to you is now tangible and understandable
Designs
and documents your value proposition in a format that resonates with potential prospects
The Value Proposition Sprint will also develop a plan for producing assets such as case studies and complex processes and procedures and playbooks that require specialist input.
Test your
performance levels
This free health check provides you with tailored insights into how you and your team are performing and how you can improve.
It takes less than two minutes.
Who is The Value Proposition Sprint For?
SME Business
Owners
Owners who have little support and must do it on their own.
Business
Development Teams
Teams or individuals involved in acquiring new business or maintaining it.
New Bid
Managers
Those new to managing business development projects.
Experienced
Bid Managers
Managers who want a shot in the arm and develop new skills.
Developing clear approaches to the complex issues
My name is Dara Lawlor. I’m a business consultant and executive coach. I work with both early-stage and established SMEs who employ a minimum of 20 people. I’m known for helping them build healthy businesses through winning the right contracts and some of them have sold their businesses as a result. My work with the leaders of SMEs involves resourcing them so that they can step away from tactical operations to focus on the strategic work of growing the business. This involves developing them and their teams so that they can build solid foundations to make clear and powerful offers to the market that leads to a vibrant and growing business.
SMEs are the real engine of the economy and the key to a nation’s vitality. They can spring from a garage, the mind of a returning emigrant or indeed that of a newly arrived immigrant. They provide a path, build careers, feed families and develop their surrounding communities.
If they are adequately resourced and supported, their leaders will be able to build the confident, nimble and resilient organisations that our nations need.
I’m a keen sportsman, and the lessons I’ve learned from participating in numerous triathlons inform my approach to supporting my clients so that they are fit to win.
