
The Strategic Pathfinder
“A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge.”
Richard Rumelt
History is pockmarked with stories of outnumbered armies winning battles that, on paper, they had no right to, because of their ability to implement a superior strategy. Business is no different. A good strategy, well implemented, often sees organisations with modest resources winning business at the expense of stronger outfits who didn’t have one, had a bad one, or made a mess of implementing a good one.
The Strategic Pathfinder is a series of workshops that will leave you and your team crystal clear on your business development objectives, as well as what you’ll need to do and the support you’ll need in order to achieve them.
What does it help you do?
Clarifies
your vision for what you want to achieve with the business in the long term
Explores
the market, your ideal customer and who you’ll say no to
Examines
your value proposition and whether it resonates with your prospects
Identifies
the right contracts, partnerships and resources required for growth
Pinpoints
any gaps, challenges or bottlenecks that could cause problems
Creates
a plan for building the new capability required and achieving growth objectives

Test your performance levels
This free health check will provide you with insights into what is currently working in your business development operation and what is worth focusing on in the workshops.
Who is The Strategic Pathfinder for?
SME Business
Owners
who have little support and must do it on their own
Large Business
Owners
whose business growth has stalled and want to refocus
Business
Development Teams
who are involved in acquiring new business or renewing it
Proposal
Managers
who are either new to the game or want a shot in the arm and develop new skills

Developing clear approaches to the complex issues
My name is Dara Lawlor. I’m a business consultant and executive coach. I work with B2B organisations of all sizes – from dynamic SMEs to large enterprises – helping them position themselves to win major contracts. By becoming more focused, capable and competitive some clients have scaled significantly. Others have gone on to sell. All have built stronger, more resilient businesses.
For me, private business is the true engine of the economy and the key to a nation’s vitality.
My ambition is to support their leaders as they build the confident and nimble organisations our countries need.
I’m a keen sportsman, and the lessons I’ve learned from participating in numerous triathlons inform my approach to supporting my clients so that they are fit to win.

