Boost your bids

Words That Win is a writing workshop that teaches you how to write clearly and with impact.

What does it help you do?

Improves

the quality of your internal communications and reporting.

Enhances

the clarity of messaging for your clients and stakeholders.

Boosts

your brand and image through improved sales and marketing materials.

Increases

your win rates in procurement competitions.

PROGRAMME CONTENT

1
Clear Writing:
The Process
2
Purpose
and Messaging
3
Writing For
Your Audience
4
Structure
and Design
5
Techniques For Cleaning Up a Writing Style
6
Reviewing
and Editing

Who is Words That Win For?

Words That Win Words That Win is for anyone involved in business-to-business communications such as:

Content
Providers

Anybody involved in developing content for both internal and external communication.

Business
Development Teams

Teams or individuals involved in acquiring new business or maintaining it.

Bid
Managers

Those in charge of managing competitive business development projects.

Business
Owners

Owners who have little communications support and must do it on their own.

DELIVERY

The workshops are delivered by Dara Lawlor, an experienced bid specialist, who has worked as a management consultant for nearly 20 years and is also a trained executive coach.

This programme is practical, energetic and action based. It is designed to reflect your operational environment and focus on your everyday experiences.

This results in learning that makes an obvious difference to your day-to-day performance and leads to an improvement in results that matter to your business.

In person

Virtual

Dara Lawlor

Developing clear approaches to the complex issues

My name is Dara Lawlor. I’m a business consultant and executive coach. I work with both early-stage and established SMEs who employ a minimum of 20 people. I’m known for helping them build healthy businesses through winning the right contracts and some of them have sold their businesses as a result. My work with the leaders of SMEs involves resourcing them so that they can step away from tactical operations to focus on the strategic work of growing the business. This involves developing them and their teams so that they can build solid foundations to make clear and powerful offers to the market that leads to a vibrant and growing business.

SMEs are the real engine of the economy and the key to a nation’s vitality. They can spring from a garage, the mind of a returning emigrant or indeed that of a newly arrived immigrant. They provide a path, build careers, feed families and develop their surrounding communities.

If they are adequately resourced and supported, their leaders will be able to build the confident, nimble and resilient organisations that our nations need.

I’m a keen sportsman, and the lessons I’ve learned from participating in numerous triathlons inform my approach to supporting my clients so that they are fit to win.

Dara Lawlor
Dara Lawlor

Testimonials

It’s been a pleasure working with Dara.  Simply put, he showed us how it’s done.  His expertise in articulating what value we can deliver relevant to the opportunity we are pitching for has undoubtedly been the catalyst for us securing those all-important wins.  Working with Dara has resulted in a bucketload of new contracts and partnerships being created.  All round, he just gets it and is a fantastic partner to have.

Olivia Breene, Head of Business Development and Marketing
AVCOM

Dara has helped us win a number of lucrative high-profile contracts, and as a result we have grown our business. Being new to tendering I was initially overwhelmed by all that was involved. Dara was patient and supportive as he guided me through the process. I could not have done it without him. I highly recommend him. He’s a complete professional and will help you succeed.

Stephen Murphy, Head of Service Delivery
Circet Ireland & UK

I’ve been working with Dara for over eight years.  During this time he has helped me win numerous public and private sector contracts, paving the way for the takeover of IWM by EnviroChemie in 2020.

Conor O’Donovan, Managing Director
IWM

Since I started working with Dara I’ve begun to win contracts.  He has improved the quality of my proposals considerably, ensuring that they resonate with the relevant buyers.  His knowledge of the public and private sector procurement markets has made it much easier for me to make good decisions on what and, more importantly, what not to bid for. It’s been money very well spent.

Mary Power, Managing Director
Media365

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