THE ART OF WRITING FOR RESULTS
Words That Win
“Being a good writer is about more than writing. Clear writing is a
sign of clear thinking. Great writers know how to communicate. They
make things easy to understand. They can put themselves in someone
else’s shoes. They know what to omit.”
Jason Fried and David Heinemeier Hansson (2010)
Nobody is going to pay attention if what you’re writing isn’t clear
Most business communication is crippled with complexity, verbosity and often impossible to comprehend. It halts initiatives, loses contracts and leads to misunderstandings. When the reader has to work too hard to understand what you’re on about they lose interest.
Words That Win is a writing workshop that teaches you how to write clearly and with impact.
What does it help you do?
Improves
the quality of your internal communications and reporting.
Enhances
the clarity of messaging for your clients and stakeholders.
Boosts
your brand and image through improved sales and marketing materials.
Increases
your win rates in procurement competitions.
PROGRAMME CONTENT
The Process
and Messaging
Your Audience
and Design
and Editing
Who is Words that Win for?
Words That Win is for anyone involved in business-to-business communications such as:
Content
Providers
Anybody involved in developing content for both internal and external communication.
Business
Development Teams
Teams or individuals involved in acquiring new business or maintaining it.
Bid
Managers
Those in charge of managing competitive business development projects.
Business
Owners
Owners who have little communications support and must do it on their own.
DELIVERY
The workshops are delivered by Dara Lawlor, an experienced bid specialist, who has worked as a management consultant for nearly 20 years and is also a trained executive coach.
This programme is practical, energetic and action-based. It is designed to reflect your operational environment and focus on your everyday experiences.
This results in learning that makes an obvious difference to your day-to-day performance and leads to an improvement in results that matter to your business.
In Person
Virtual
Want to know more?
Schedule a conversation today
