THE ART OF WRITING FOR RESULTS

Words That Win

“Being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else’s shoes. They know what to omit.”

Jason Fried and David Heinemeier Hansson (2010)

Nobody is going to pay attention if what you’re writing isn’t clear

Most business communication is crippled with complexity, verbosity and often impossible to comprehend. It halts initiatives, loses contracts and leads to misunderstandings. When the reader has to work too hard to understand what you’re on about they lose interest.

Words That Win is a writing workshop that teaches you how to write clearly and with impact.

What does it help you do?

Improves

the quality of your internal communications and reporting.

Enhances

the clarity of messaging for your clients and stakeholders.

Boosts

your brand and image through improved sales and marketing materials.

Increases

your win rates in procurement competitions.

PROGRAMME CONTENT

Clear Writing:
The Process

Purpose
and Messaging

Writing For
Your Audience

Structure
and Design

Techniques For Cleaning Up a Writing Style

Reviewing
and Editing

Who is Words That Win For?

Words That Win Words That Win is for anyone involved in business-to-business communications such as:

Content
Providers

Anybody involved in developing content for both internal and external communication.

Business
Development Teams

Teams or individuals involved in acquiring new business or maintaining it.

Bid
Managers

Those in charge of managing competitive business development projects.

Business
Owners

Owners who have little communications support and must do it on their own.

DELIVERY

The workshops are delivered by Dara Lawlor, an experienced bid specialist, who has worked as a management consultant for nearly 20 years and is also a trained executive coach.

This programme is practical, energetic and action based. It is designed to reflect your operational environment and focus on your everyday experiences.

This results in learning that makes an obvious difference to your day-to-day performance and leads to an improvement in results that matter to your business.

In person

Virtual

Developing clear approaches to the complex issues

I’m Dara Lawlor. I’m a business consultant and executive coach. I help early-stage and established SMEs with turnovers in excess of €2 million to build healthy businesses through winning, retaining and growing large contracts. My work with leaders of SMEs involves resourcing them so that they can step away from tactical operations in order to focus on the strategic work of growing the business. This involves developing them and their teams so that they can build solid foundations in order to make clear and powerful offers to the market that leads to a vibrant and growing business.

SMEs are the real engine of the economy and the key to a nation’s vitality. They can spring from a garage, the mind of a returning emigrant or indeed that of a newly arrived immigrant. They provide a path, build careers, feed families and develop their surrounding communities.

If they are adequately resourced and supported, their leaders will be able to build the confident, nimble and resilient organisations that our nations will need as we navigate the choppier waters ahead.

I’m a keen sportsman, and the lessons I’ve learned from participating in numerous triathlons inform my approach to supporting my clients so that they are fit to win.

Testimonials

It’s been a pleasure working with Dara. Simply put, he showed us how it’s done. His expertise in articulating what value we can deliver relevant to the opportunity we are pitching for has undoubtedly been the catalyst for us securing those all-important wins. Working with Dara has resulted in a bucketload of new contracts and partnerships being created. All round, he just gets it and is a fantastic partner to have.

Olivia Breene, Head of Business Development and Marketing

AVCOM

Dara has helped us win a number of lucrative high-profile contracts, and as a result we have grown our business. Being new to tendering I was initially overwhelmed by all that was involved. Dara was patient and supportive as he guided me through the process. I could not have done it without him. I highly recommend him. He’s a complete professional and will help you succeed.

Stephen Murphy, Head of Service Delivery

Circet Ireland & UK

I’ve been working with Dara for over eight years. During this time he has helped me win numerous public and private sector contracts, paving the way for the takeover of IWM by EnviroChemie in 2020.

Conor O’Donovan, Managing Director

IWM

Since I started working with Dara I’ve begun to win contracts. He has improved the quality of my proposals considerably, ensuring that they resonate with the relevant buyers. His knowledge of the public and private sector procurement markets has made it much easier for me to make good decisions on what and, more importantly, what not to bid for. It’s been money very well spent.

Mary Power, Managing Director

Media365

Stay Ahead