
Helping you
find your form
If you’re sick of continually missing out on winning large public and private sector contracts read on…
How are you performing?
Test your
performance levels
This free health check provides you with tailored insights into how your business development process is performing and how you can improve it.
It takes less than two minutes…
TAKE THE TESTDeveloping clear approaches to the complex issues
I’m Dara Lawlor. I’ve worked as a management consultant for nearly 18 years. I train and support business development teams to improve their performance across the entire commercial cycle in order to increase their win rates. I’m also a trained executive coach and help senior managers and executives transition into and perform in very challenging environments. As a keen sportsman I get a kick out of performing as well as I can, whatever the circumstances. I provide my clients with the environment and tools that helps them find their form. My vision for them is that they win by taking responsibility for their own success.

THE APPROACH
The Business Development Performance Cycle
When I work with business development and sales teams I follow this four-phase performance cycle:
BUILD
Nothing succeeds or endures without solid foundations
You’ll need a compelling and relevant value proposition, a well-trained business development team, a solid proposal management process and a library of powerful marketing materials.
TUNE
Each opportunity is different
You’ll need to build a strong relationship with your prospect so that you can develop a clear understanding of their concerns as well as influence them. You’ll also need to do your homework on your competitors. Calibrate your approach so that you are in tune with your prospect.
PERFORM
It’s Showtime!
Do the work in phases one and two and you’ve every chance of success here.
REVIEW
Win, lose or draw, always carry out a review
You’ll always learn from it and as the song goes, “if you get it wrong, you’ll get it right next time.“
Like a bicycle chain each phase is linked and reinforces the others
Having completed the health check you will now know which areas of the business development performance cycle require more attention.
TAKE THE TESTHere’s a summary of the services on offer for each phase:
